Super 6 — Sumadhura
Overview
The Super 6 campaign was created to celebrate a landmark milestone for Sumadhura—the simultaneous launch of six new projects, an industry-first achievement that demonstrated the brand's scale, confidence, and market leadership. Rather than presenting the launches as individual projects, the campaign positioned them as the next chapter in Sumadhura's legacy, highlighting the brand's DNA of excellence, innovation, trust, and consistent delivery. Every visual and message reinforced the idea that six exceptional developments were united by one uncompromising standard of quality, encouraging homebuyers to invest in a brand with a proven track record rather than just a property. The campaign generated an exceptional market response, with projects worth ₹25 crore sold on the very first day of launch, making it one of Sumadhura's most successful brand-led launch campaigns and further strengthening its position as a premium real estate developer.
Capability
Launch campaign
Client
Sumadhura
TEASER
REVEALER
NEWSPAPER AD
OOH
CREATIVE EXPANSION CAMPAIGN
NEWSPAPER AD
SOCIAL MEDIA CREATIVES
